website design + development
structured choice of website builds with guidance
Clear. Intentional. Built to evolve.
This page outlines our website build offerings only. Each tier reflects a different level of digital architecture — from a clean, conversion-ready site to a fully connected system.
Brand strategy and visual identity are completed prior to or alongside the website build and are scoped separately.
*NOTE: For an all-in-one premium design/build for unifying brand identity and digital presence into a single, coherent system, consider our flagship engagement — the Aligned Digital Ecosystem.
how to use this page
Choose the tier that matches how much your website needs to do, not how big your brand is. All website builds:
- Are custom
- Are built on WordPress (download our guide on Future-Ready Architecture)
- Are designed to grow without rebuilds
- Assume a clarified brand foundation (whether existing or created with us)
choose the path that fits your stage
Tier 1 — Core website
$6450
A premium digital home focused on experience, trust, and conversion clarity.
This tier is intentionally light on integrations and focused on creating a site that feels welcoming, human, and easy to navigate — guiding visitors confidently toward the next step.
Best for:
- Service-based businesses
- Studios, practices, and consultants
- Brands moving beyond social-only presence
- Founders who want a clear, elegant site without system complexity
Includes:
- Custom WordPress website (core pages)
- Brand-aligned visual design
- Homepage + key supporting pages
- Clear client journey and calls to action
- Booking portal or inquiry form integration
- Google Reviews + map integration
- Mobile optimization
- SEO-ready structure and metadata
- Performance optimization
- Launch + handoff
This tier prioritizes clarity, trust, and ease — not automation.
Tier 2 — Website + Systems Integration
$7450
A connected website that supports follow-up, continuity, and early-stage automation.
This tier extends the core website into a lightly integrated system, allowing your site to actively support relationships beyond the initial visit.
Best for:
- Businesses ready for follow-up and continuity
- Teams capturing and organizing inquiries
- Brands planning future education or nurture
- Founders who want structure without overengineering
Includes everything in Tier I, plus:
- Email platform integration (one system)
- Basic contact management / CRM setup
- Form-to-email or booking-to-email logic
- One simple automated follow-up sequence
- Enhanced conversion tracking
This tier introduces systems while preserving the simplicity of the core experience.
Tier 3 — Website + Growth Enablement
$7450–12450+
A future-ready digital foundation designed to support growth, expansion, and ongoing optimization.
This tier is for brands building with scale in mind — where the website is expected to support evolving offers, content, or traffic over time.
Best for:
- Destination brands
- Enterprises, institutes, studios, etc. with education or content roadmaps
- Businesses investing in SEO or growth partnerships
- Founders who want to build once and expand cleanly
Includes everything in Tier II, plus:
- Advanced site architecture planning
- Content scalability considerations
- SEO-ready structure for ongoing optimization
- Growth-oriented performance setup
- Strategic handoff for post-launch expansion
Exact scope and pricing are finalized after a Platform Architecture Strategy.
important notes
- Branding is not included in website tiers (Aligned Brand System or Mini Brand Kit are scoped separately)
- SEO is not bundled into website builds (Ongoing SEO is offered as a post-launch engagement)
- Custom payment plans may be requested for Tier II and Tier III
All Website Design + Development engagements build on:
- Strategic foundations (via Aligned Identity Mapping)
- Brand identity design (via your existing brand assets or via an Aligned Brand System or Mini Brand Kit)
And focus on:
- Website design + build (3 tiers of options)
- Clear, intentional structure designed to support growth
*Final scope is confirmed after strategy to ensure alignment, not overbuilding.
not sure which tier you need?
If you’re unsure where your enterprise currently sits, we’ll help you choose the cleanest path forward.
Most clients don’t decide this alone. The recommended next step is a Platform Architecture Strategy, where we:
- Assess your goals
- Clarify system needs
- Confirm the right tier
- Map what’s now vs later
If you’re looking for more than a website — and want your brand and digital presence designed as a coherent system — explore the Aligned Digital Ecosystem.
